Episode 20: C*ke Sniffing Exes, Mouldy Holiday Cottages & Business Pursuits: The Sunk Cost Fallacy at (almost) 50

We all chase a dream – the dream life, the dream bod, the dream relationship, the dream bank balance! And in pursuit of these goals, we invest HEAVILY. We invest our money, our energy and our time. But sometimes the goal shifts or it just gets trickier to attain, and the amount we have already invested becomes a dead weight, anchoring us to the spot, to the dream.

“If you stop now you’ll have lost all that time / money / energy…”

News flash! It’s already gone regardless of whether you hit your target. The two occasions I called time on my investment were ultimately the most liberating and saved me money and my sanity. You gotta know when enough is enough…